Apple Hacked – Prankster Sparks Selloff

Thousands of Apple employees received a phony email today announcing the iPhone would be delayed through October, and Leopard would be delayed through January. Engadget scooped the story at 11:49am, and by noon, Apple stock crashed $4.


Apple quickly responded to the error, and Engadget has published the original email and its retraction.

SOURCE: Engadget

Original Apple email

From: Bullet News
Date: May 16, 2007 9:09 AM CDT
To: [redacted]
Subject: Mac OS X Leopard and iPhone Delayed

Mac OS X Leopard Delayed Until January
iPhone Delayed Until October

REGIONS: Asia-Pacific, Canada, Europe, Japan, Latin America, United States
GROUPS: AppleCare, Retail

Apple issued a press release today announcing that iPhone which was scheduled to ship in June, has been moved to October and the release date for Mac OS X Leopard has been moved to January next year. A beta version of Mac OS X Leopard will be given to developers at the Worldwide Developers Conference (WWDC).

Apple email retraction

From: [redacted]
Date: May 16, 2007 10:47 AM CDT
To: [redacted]
Subject: NEWS: Disregard Bullet*News Sent May 16 at Approximately 9 a.m. Central–AP/CA/EU/JP/LA/US

You may have received what appeared to be a Bullet*News from Apple. This communication is fake and did not come from Apple.

The Power of Blogs

Message Boards are in a frenzy, calling for Engadget’s head. But it seems quite clear Engadget did nothing wrong, and retracted the story as soon as Apple issued a correction to its employees. The real story here is in the power of blogs. A single post from Engadget can rock Apple stock, and prompt a sell-off of millions of shares within minutes. This is a power the MSM, with its traditional news cycle, simply does not have.


One Response to Apple Hacked – Prankster Sparks Selloff

  1. khartand says:

    Nice! Very timely find! Interestingly this post summarizes how wrong my skepticisms had been. Not long ago I was so skeptical about blogs. I thought who would believe all these Joe nobodys. Now this case shows how powerful some blogs can be in moving the market.

    well, I have been skeptical about Apple. I love its products and is enamored by their cult customer base, but I told myself that AAPL was overpriced and overhyped at $70, then 85, 90 and now 106. Well, I thought GOOG was overpriced at $130 few years ago too.

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